Exam Name: Google AI-Powered Performance Ads Certification Exam
Exam URL: https://skillshop.exceedlms.com/student/path/645553-ai-powered-performance-ads-certification
Download AI-Powered Performance Ads Certification Answers – PDF
Here’s what you need to know before taking this exam:
- There are 50 questions.
- You have 75 minutes to complete the exam.
- You must wait 24 hours between attempts.
Good luck.
(Click on the questions to get the correct answers)
1. Which insights do advertisers typically use to discover consumer interest and category growth trends?
2. Which is a strong example of a business objective that is needed to define before adopting an AI-powered solution?
3. What are two main benefits of utilizing the Insights page? (Choose two.)
4. What are the variables that affect whether an optimization score recommendation is surfaced in an account?
5. How can lagging Ad Strength for Responsive Search Ads be improved?
6. When optimizing for value, which Smart Bidding strategy would you use?
7. Which marketing behavior can benefit from AI? (Choose three.)
8. When optimizing for value, which Smart Bidding strategy would you use?
9. Which marketing behavior can benefit from AI? (Choose three.)
10. If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?
11. What’s a benefit of using broad match keywords?
12. How does a test-and-learn mindset help marketers achieve success with Google’s AI?
13. How do negative keywords assist a Search campaign?
14. What is conversion delay?
15. For developing image assets that are effective, which of these is a best practice that should be followed?
16. A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
17. Which metric is used to measure value?
18. When setting up a Performance Max campaign, which is a best practice?
19. You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need?
20. Which value defnition is commonly used in value-centric measurement strategies?
21. What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)
22. Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
23. Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)
24. How are potential new customers identified through a Performance Max campaign?
25. A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?
26. What’s an example of a metric used to measure value?
27. A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?
28. What kinds of factors contribute to an optimization score recommendation being surfaced in an account?
29. How does a test-and-learn mindset allow marketers to find success with Google’s AI?
30. How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?
Download AI-Powered Performance Ads Certification Answers – PDF
31. If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?
32. How can Explanations be used to help improve campaign performance?
33. If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?
34. Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?
35. An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?
36. Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
37. What’s the purpose of uncapping budgets to fully capture AI’s benefits?
38. Which Smart Bidding strategy optimizes for value?
39. What’s the default match type for all keywords?
40. A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
41. What efforts should digital leaders prioritize in order to support Google’s AI?
42. Which of the following is regarded as a best practice for creating a campaign experiment?
43. What are Responsive Search Ads good for?
44. Which of these tools can equip marketers to drive higher performance in a value-based bidding strategy?
45. What’s the use in running a true A/B test with experiments?
46. A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?
47. You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
48. An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?
49. An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location. What should its marketing team establish as a goal when creating its Performance Max campaign?
50. What is the value of running a true A/B test with campaign experiments?
51. What’s a common budget strategy in traditional marketing organizations?
52. A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?
53. When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?
54. What value is gained by utilizing broad match keywords?
55. If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize?
56. Which of these AI-powered solutions provides the most channel and inventory coverage of any Google Ads campaign?
57. Which of these is a strong example of a business objective that needs to be identified when adopting an AI-powered solution?
58. In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)
59. What are two ways that the Combination and Assets Report can help a marketer improve their creative assets’ performance? (Choose two.)
60. What are two key benefits of using the Insights page? (Choose two.)
Download AI-Powered Performance Ads Certification Answers – PDF
61. Which is a best practice when setting up a Performance Max campaign?
62. An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective?
63. What characterizes conversion delay?
64. How does opting into automatically applied recommendations help an account-holder?
65. Which of the following is considered a best practice when creating a campaign experiment?
66. How can a Performance Max campaign find new consumers for an advertiser?
67. What’s a best practice when using Performance Planner?
68. A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?
69. A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?
70. In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?
71. If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?
72. Which match type is the default match type to which all keywords are assigned?
73. A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
74. A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?
75. A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?
76. What’s a benefit of negative keywords?
77. An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?
78. What determines whether or not an optimization score recommendation appears for a particular account?
79. What’s a benefit of Responsive Search Ads?
80. A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?
81. What can be done to improve the Ad Strength rating of Responsive Search Ads?
82. If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?
83. A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)
84. In traditional marketing organizations, which of these is a typical budgeting strategy?
85. When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
86. Which of the following is considered a best practice when creating effective image assets?
87. When working with a value-based bidding strategy, which of these tools can help drive maximum performance?
88. A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?
89. Which of these insights are intended to help advertisers understand consumer interest and category growth trends?
90. An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
Download AI-Powered Performance Ads Certification Answers – PDF
91. What’s a common type of value definition used in value-centric measurement strategies?
92. A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)
93. How can campaign performance be improved through the use of Explanations?
94. Which is a key benefit of opting into automatically applied recommendations?
95. A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
96. Which three Search features work together to drive performance in a fully AI-powerd strategy?
97. When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?
98. Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)
99. If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
100. Which of the following is considered a best practice when using Performance Planner?
101. A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
102. A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?
103. A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?
104. A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
105. Which is regarded to be a best practice for using Performance Planner?
106. For an online sneaker retailer trying to reach a target return metric in the upcoming year, which Smart Bidding strategy can help them meet their goals?
107. Why are Responsive Search Ads valuable?
108. In which two ways does the insights page help make performance evaluation workflows simpler? (Choose two.)
109. What are two ways that the Combination and Assets Report can help a marketer imrpove their creative assets’ performance? (Choose two.)
110. What are the ways that Explanations can be used to improve the performance of campaigns?
111. Which of these are two key benefits of using the Insights page? (Choose two.)
112. When keywords are created, what is their default match type?
113. How does a Performance Max campaign work to find potential customers for an advertiser?
114. What’s a strong example of a business objective that is required when adopting an AI-powered solution?
115. Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign?
116. If digital leaders want to support Google’s AI, which of these steps should be their priority?
117. If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?
118. If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs?
119. Which value definition is commonly used in measurement strategies that are value-centric?
120. On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectivenes?
Download AI-Powered Performance Ads Certification Answers – PDF
121. How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?
122. When developing image assets, which of these practices can help drive success?
123. An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
124. An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?
125. A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
126. Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
127. When creating a campaign experiment, which is a best practice?
128. In a fully AI-powered strategy, which of these three Search features work with one another to deliver performance?
129. What’s the significance of conversion delay?
130. A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
131. Which marketing behavior can be done by AI in Google Ads? (Choose three.)
132. What’s an important benefit of opting into automatically applied recommendations?
133. How does uncapping budgets help to fully capture AI’s benefits?
134. A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?
135. Why are broad match keywords so important?
136. What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?
137. What are two ways that Performance Planner can help you plan budgets? (Choose two.)
138. A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)
139. What are the variables that affect whether an optimization score recommendation is surfaced in an account?
140. What’s a best practice to follow when creating a Performance Max campaign?
141. Which of the following tools can help marketers maximize performance of a value-based bidding strategy?
142. How does a test-and-learn mindset help marketers find success in their AI efforts?
143. What role do negative keywords play in a AI-powered Search strategy?
144. A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
145. In traditional marketing organizations, how is budgeting usually handled?
146. Which Smart Bidding strategy would you utilize to optimize for value?
147. What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
148. What’s the benefit of running a true A/B test with campaign experiments?
149. A digital marketing manager working with a national insurance provider hopes to support AI using first-party data. Before they can start using the data, what question do they need to answer?
150. Which metric is used for value measurement?
151. A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
152. A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)
Download AI-Powered Performance Ads Certification Answers – PDF
