Why are broad match keywords so important?

• They guarantee that a keyword’s core concept is present in the search term while reaching a volume comprable to what exact match keywords would deliver.
• Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords.
• They are needed alongside exact match and phrase match keywords in any ad group if high performace is to be expected.
• Broad match gives marketers a lot of control over the specific search terms to which ads correspond, as well as the ability to limit volume.

The correct answer is:

• Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords.