HubSpot SEO Certification Exam Answers 2024

Exam Name: HubSpot SEO Certification Exam

Exam URL:

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Here’s what you need to know before taking this exam:

  • There are 60 questions.
  • You have 180 minutes to complete the exam.
  • You must wait 12 hours between attempts.

Good luck.

(Click on the questions to get the correct answers)

1. Choose all that apply. Why are internal links important for SEO?

2. True or False? You should optimize a single page for multiple keywords.

3. Choose all that apply. What does your backlink profile measure?

4. Choose all that apply. How do you determine the authority of a piece of content?

5. True or False? The same SEO strategy will yield the same results for all websites.

6. Choose all that apply. Which of these are important KPIs to consider for SEO?

7. Choose all that apply. Which of these factors will affect your SEO strategy?

8. What is the primary goal of a search engine?

9. What do you need to balance when doing SEO?

10. True or False? Don’t use a page’s URL as your link description.

11. You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?

12. Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?

13. True or False? Authority directly impacts ranking strength.

14. What tool can you use to test for errors in structured data markup?

15. When should you decide to work with a developer to implement structured data on a page?

16. What is

17. Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?

18. What are rich results?

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19. True or False? The majority of SERPs include some type of rich results.

20. True or False? Backlinks build authority.

21. Choose all that apply. What are the most important things to do when replying to press request alerts?

22. When building a relationship with the goal of receiving backlinks, what is the first thing you should do?

23. True or False? All link-building tactics require building a relationship in order to work.

24. How many links does it take to rank high in search results?

25. True or False? Google doesn’t care about the quality of backlinks, only the quantity.

26. What kind of content is most likely to be organically linked to?

27. Google measures how interesting other people think your content is through ___.

28. What is a pillar page?

29. What was the purpose of the Google Hummingbird algorithm update?

30. Which of these is an example of a long-tail keyword?

31. Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?

32. True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.

33. What stage of the buyer’s journey is someone searching for “what is inbound marketing?” likely in?

34. The different types of keywords are:

35. Choose all that apply. When should you submit your sitemap to Google and other search engines?

36. True or False? The further away a page is from the homepage, the worse it is for that page’s SEO.

37. Which of these teams is NOT involved in the creation of a sitemap?

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38. True or False? You should use hyphens, underscores, or spaces between the words in your URLs.

39. What are the two biggest factors in the mobile user experience of your website?

40. Choose all that apply. Which of these are ways to increase your site speed?

41. What is the purpose of a 301 redirect?

42. Choose all that apply. Why is it important to have HTTPS for your website?

43. True or False? Structured data is a markup language.

44. When should you use a robots.txt file?

45. Why is having duplicate content an issue for SEO?

46. Which of these is NOT part of a URL?

47. How do you build discovery and relevance for search engines?

48. True or False? Adding structured data to a page guarantees that it will appear as a rich snippet in search results.

49. How long should your page’s title tag be?

50. When performing keyword research, how can you determine which keywords you should create content for?

51. What kind of company would benefit from the site links rich snippet?

52. How do search engines use sitemaps?

53. Choose all that apply. Why are meta descriptions important?

54. When would it be beneficial to have a different title tag than your heading tag?

55. What is the purpose of heading tags?

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56. What is a backlink profile?

57. True or False? Google accounts for the majority of searches worldwide.

58. True or False? When you make a change to a page, Google immediately crawls it.

59. Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?

60. What technical SEO issue can you solve with an SSL certificate?

61. True or False? It is a best practice to make your URLs as long and descriptive as possible.

62. True or False? Domain authority is a ranking factor in Google’s algorithms.

63. Which of these is an example of a top-level domain?

64. Choose all that apply. Which of these tactics will help improve your website’s internal linking?

65. Which of these is a strategy to determine the internal linking structure of a website?

66. What kind of heading tag should you use for subtitles on a page?

67. True or False? No matter what SEO tool you use, the metrics will be exactly the same.

68. What is the recommended format for implementing schema markup?

69. Why would you want to run competitive analyses of keywords?

70. Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?

71. If you track nothing else for SEO, make sure you track ___.

72. Choose all that apply. What data can you gather about your website from Google Search Console?

73. Why is over-optimizing bad?

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