Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?

  • Perform an SEO audit of the firm’s website to determine if there are any crawl errors or content gaps
  • Set a SMART goal and establish KPI’s to track if her SEO efforts are successful
  • Outline a content calendar for the quarter, including target keywords with high search volume

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