Select all that apply. Which of the following are components of deliverability?
Contact engagement Sender reputation Authentication Domain set up Delivery rate The correct answer is: Contact engagement Sender reputation Authentication Domain set up Delivery...
Which of the following is NOT a way to increase your chances of landing in the primary inbox?
Working on your sender reputation Ensuring proper set up of your email authentication Sending each of your emails to all the contacts in your CRM Being conscious of your delivery rate The...
Which of the following compliance needs are part of the CAN-SPAM Act?
You must be compliant only if you’re a citizen of the United States. You must be compliant if you’re emailing any contacts within the United States. You must be compliant only if you’re a...
Emails sent to contacts that have not provided consent Emails sent to contacts that have provided consent, and engage consistently Emails sent to contacts that have provided consent but have...
In which scenario, would you consider implementing a sunset policy?
You’ve observed that your last email’s color and tone don’t align with your brand. You’ve observed some of your contacts have stopped engaging. You’ve observed an opportunity to expand...
Which of the following incorporates best practices in email design?
Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email. Ensure that the copy, brand voice, colors, and graphics of a linked landing page are...
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