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When analyzing the relationship between frequency and purchase rate, what actionable insight can you leverage for campaign optimization?

Removing the frequency cap because more impressions always leads to more conversions Setting the frequency…

ByByJustin FoleyNov 25, 20231 min read

What is required to access AMC APIs?

Installing a plugin in your browser Connecting your organization’s AWS account to AMC Requesting access…

ByByJustin FoleyNov 25, 20231 min read

Which of these statements is false regarding rule-based audiences?

Audiences will always refresh on a daily cadence Audiences are created via SQL logic Audiences…

ByByJustin FoleyNov 25, 20231 min read