An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?

• Establish a Maximize Clicks bidding strategy to increase website traffic volume.
• Come up with a strategy of importing offline values by using enhanced conversions for leads.
• Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.
• Establish value rules based on audiences that have been to a local store in the past.

The correct answer is:

• Come up with a strategy of importing offline values by using enhanced conversions for leads.