What’s a best practice when using Performance Planner?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023

Looking at forecasts on a year-by-year basis, since sales data tends to be higher during an industry’s peak seasonal period.
Utilizing Performance Planner the most during non-seasonal periods, since these are the time when data is most accurate.
Developing month-by-month plans in the tool and viewing updated forecasts routinely
Creating an annual forecast at the beginning of the fiscal year in order to determine budgets

The correct answer is:

Developing month-by-month plans in the tool and viewing updated forecasts routinely.

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Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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