What kinds of factors contribute to an optimization score recommendation being surfaced in an account?

• Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
• The results of agorithms which identify the changes that would lead to the largest increase in campaign spend, irrespective of performance impact
• When advertisers need to expand their business objectives, recommendations are surfaced.
• Every type of recommendation is surfaced for every individual and manager account.

The correct answer is:

• Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective.