How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?

• Build value rules based on audiences known to visit a local store.
• Use a Maximize conversions bidding strategy to drive conversion volume.
• Create a strategy of importing offline values by using enhanced conversions for leads.
• Create a Maximize Clicks bidding strategy to drive website traffic volume.

The correct answer is:

• Create a strategy of importing offline values by using enhanced conversions for leads.