If digital leaders want to support Google’s AI, which of these steps should be their priority?

• Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
• Creating highly specified silos within their organization to permit specialization and multiple budget owners.
• Establishing budget processes that define digital marketing as a cost center for the organization.
• Advising teams not to experiment as a means of eliminating risk and maintaining performance stability year-after-year.

The correct answer is:

• Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.