Which of these are two key benefits of using the Insights page?

Discovering and applying consumer insights around things like rising search trends and new converting audiences
Discovering and diagnosing performance issues so campaigns can be run more succesfully
Understanding competitors’ weekly spend through analysis of consumer insights.
Improving Search campaigns through the application of new consumer insights

The correct answer is:

Discovering and applying consumer insights around things like rising search trends and new converting audiences
Discovering and diagnosing performance issues so campaigns can be run more succesfully