A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023

Develop a value-based Smart Bidding strategy in the store’s top two campaigns.
Develop a strong, goal-based measurement and attribution strategy
Develop a volume-based Smart Bidding strategy across all campaigns
Develop a big list of negative keywords to prevent traffic from uninterested customers

The correct answer is:

Develop a strong, goal-based measurement and attribution strategy.

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