How does a Performance Max campaign work to find potential customers for an advertiser?

  • By utilizing AI to make decisions around how much money is budgets to various channels like YouTube and Search
  • By letting advertisers create and manage individual text, image, and video ads so that they can better tailor their ads to their intended audience
  • By optimizing campaigns across channels manually and insights into performance drivers
  • By promoting a particular product or service in a single campaign that covers almost all Google Ads inventory

The correct answer is:

  • By promoting a particular product or service in a single campaign that covers almost all Google Ads inventory.

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