A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023

All consumers create the same amount of value, so value-based bidding will optimize for driving lead volume for her business.
Bidding towards value allows marketers to optimize for high-value customers and high volume of leads at the same time.
Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.
Using a value-based bidding strategy allows marketers to focus on maximizing website traffic to gain new potential consumers.

The correct answer is:

Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.

Recent Posts

How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.

Refresh