An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?

• They allow for the measurement of changes on campaigns and permit marketers to easily revert back to original campaigns, if needed.
• They guarantee results that are statistically significant by randomly choosing how much Search traffic will be diverted to an experiment.
• They let marketers test Google Ads campaigns’ effectiveness against that of traditional media campaigns like TV or print ads.
• They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.

The correct answer is:

• They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.