Which is a best practice when setting up a Performance Max campaign?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023

Ensuring that your Google My Business and Google Merchant Center feed are operating under separate accounts
Using the maximum amount of assets permissible, which includes text, image, and video assets
Starting conversion tracking after a campaign has been running for two weeks
Minimizing the number of ad extensions used within an asset group

The correct answer is:

Using the maximum amount of assets permissible, which includes text, image, and video assets.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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