What are two ways that Performance Planner can help you plan budgets? (Choose two.)

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023

Identify the best billing method for a particular account to make timely payments more likely.
Model the impact of different budgets to gain insights on how they might affect performance.
Determine the size of the opportunity for increased sales across upcoming seasonal periods.
Assess the spending-per-keyword in each campaign over the past month.

The correct answer is:

Model the impact of different budgets to gain insights on how they might affect performance.
Determine the size of the opportunity for increased sales across upcoming seasonal periods.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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