When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023
  • Building campaigns around specified manual optimization levers
  • Segmenting account structure via device and match type with the aim of customizing creative
  • Creating the most campaigns possible in order to reach business goals
  • Focusing account structure on business goals as opposed to channel silos

The correct answer is:

  • Focusing account structure on business goals as opposed to channel silos.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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