When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?
- Building campaigns around specified manual optimization levers
- Segmenting account structure via device and match type with the aim of customizing creative
- Creating the most campaigns possible in order to reach business goals
- Focusing account structure on business goals as opposed to channel silos
The correct answer is:
- Focusing account structure on business goals as opposed to channel silos.
