How can a Performance Max campaign find new consumers for an advertiser?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023

Promote a product or service across nearly all Google Ads inventory with a single campaign
Manually optimize campaigns across channels with insights into performance drivers
Use AI to allocate budget to specific channels, such as Search and YouTube.
Create the opportunity for advertisers to build and manage individual text, image, and video ads

The correct answer is:

Promote a product or service across nearly all Google Ads inventory with a single campaign.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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