Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023
  • Estimate the opportunity for increased sales during upcoming seasonal periods.
  • Review the amount of spending for each keyword in a campaign over the past month.
  • Ascertain how different budgets will impact performance through insights gained.
  • Decide which billing method accomodates a particular account.

The correct answer is:

  • Estimate the opportunity for increased sales during upcoming seasonal periods.
  • Ascertain how different budgets will impact performance through insights gained.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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