What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023

Create as many campaigns as possible to achieve business goals.
Design campaigns around specific manual optimizaton levers.
Focus account structure on business goals, not channel silos.
Segment account structure by device and match type to customize creative.

The correct answer is:

Focus account structure on business goals, not channel silos.

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