What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?

  • Create as many campaigns as possible to achieve business goals.
  • Design campaigns around specific manual optimizaton levers.
  • Focus account structure on business goals, not channel silos.
  • Segment account structure by device and match type to customize creative.

The correct answer is:

  • Focus account structure on business goals, not channel silos.