What determines whether or not an optimization score recommendation appears for a particular account?

• Insights derived from machine learning and simulations that spot potential performance uplift in regards to a marketer’s specific business objective
• There’s no specific focus, with recommendations of all types being surfaced for all individual and manager accounts.
• Recommendations are surfaced any time there’s a perceived need for advertisers to expand their business objectives.
• Insights derived from algorithms that identify changes needed for the largest increase in campaign spend regardless of impact

The correct answer is:

• Insights derived from machine learning and simulations that spot potential performance uplift in regards to a marketer’s specific business objective.