A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?

  • By reviewing and dismissing those recommendations which are relevant to their goal.
  • By identifying opportunities for campaign improvement and the means of making those improvements
  • By accepting and applying recommendations for their business, which saves time
  • By measuring their score at the individual account level but not the manager account level.

The correct answer is:

  • By identifying opportunities for campaign improvement and the means of making those improvements
  • By accepting and applying recommendations for their business, which saves time