If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023

Disregarding suggestions to add relevant new keywords
Removing negative keywords that could block relevant traffic
Adding Customer Match lists that contain data more than 90 days old
Adding more phrase and exact match keywords in order to improve reach

The correct answer is:

Removing negative keywords that could block relevant traffic.

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Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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