A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?

• They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.
• They ensure statistically significant results by randomly choosing how much Search traffic will be diverted to an experiment.
• They let marketers measure changes’ impact and reverse those changes if needed.
• They can test Google Ads campaigns against TV, print ads, or other traditional media.

The correct answer is:

• They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.