A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?

Contact engagement Sender reputation Authentication Domain set up Delivery rate The correct answer is: Contact engagement Sender reputation Authentication Domain set up Delivery...

Working on your sender reputation Ensuring proper set up of your email authentication Sending each of your emails to all the contacts in your CRM Being conscious of your delivery rate The...