A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023
  • Add more phrase and exact match keywords to improve reach.
  • Eliminate negative keywords that could block relevant traffic.
  • Ignore suggestions to add relevant new keywords.
  • Add Customer Match lists with data that is more than 90 days old.

The correct answer is:

  • Eliminate negative keywords that could block relevant traffic.

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