A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023

Dismiss recommendations to add relevant new keywords.
Create additional phrase and exact match keywords to improve reach.
Add Customer Match lists with data older than 90 days.
Remove negative keywords that may block relevant traffic.

The correct answer is:

Remove negative keywords that may block relevant traffic.

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