Which of the following is considered a best practice when creating a campaign experiment?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023

Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.
After an experiment ends, evaluate performance over a timeline that includes the ramp-up period.
When experimenting with creatives, new ads are not subject to ad approvals, so experiments can be expedited.
Pick two or three metrics to evaluate campaign performance and determine the winner of a test.

The correct answer is:

Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.

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SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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