How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023
  • By letting them choose the websites on which their ads are shown, resulting in more store visits from potential customers
  • By using AI as a means of locating potential new customers across Google Ads inventory
  • By increasing their incremental conversions through campaigns that include video ad formats
  • By giving them more time to spend honing their unique value proposition through manually created assets

The correct answer is:

  • By using AI as a means of locating potential new customers across Google Ads inventory.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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