- Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
- A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
- Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
- Adding negative keywords can help prevent customers from leaving poor reviews about a business.
The correct answer is:
- Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
