What’s a benefit of negative keywords?

• Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
• A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
• Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
• Adding negative keywords can help prevent customers from leaving poor reviews about a business.

The correct answer is:

• Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.