What efforts should digital leaders prioritize in order to support Google’s AI?

• Build highly specified silos within their organization to allow for specialization and multiple budget owners.
• Build capabilities in key areas such as high-quality data and a skilled workforce.
• Create firm budget processes to solidify digital marketing as an organization’s cost center.
• Coach teams to avoid experimentation in order to eliminate risk and keep performance stable year-over-year.

The correct answer is:

• Build capabilities in key areas such as high-quality data and a skilled workforce.