In traditional marketing organizations, how is budgeting usually handled?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023

With fixed annual budgets that don’t adjust according to demand
With quarterly budgets that don’t need prior approval to be increased
With budgets that aren’t set for a time period or initiative
With budgets that adjust to the price of stock

The correct answer is:

With fixed annual budgets that don’t adjust according to demand.

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