A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?

Written by Justin Foley in AI-Powered Performance Ads Certification Answers Last Updated September 8, 2023
  • The data can be replicated with ease by different teams in their organization.
  • The data is a powerful indicator of industry-wide performance for machine learning.
  • The data is comparable to competitors’ data and can thus be used to gauge others’ performance.
  • The data comes straight from their customers, which makes it high-quality for this purpose.

The correct answer is:

  • The data comes straight from their customers, which makes it high-quality for this purpose.

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