Exam Name: HubSpot Email Marketing Certification Exam
Exam URL: https://app.hubspot.com/academy/4448758/tracks/1102126/exam
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Here’s what you need to know before taking this exam:
- There are 60 questions.
- You have 180 minutes to complete the exam.
- You must wait 12 hours between attempts.
Good luck.
(Click on the questions to get the correct answers)
1. True or false? When you conduct email A/B testing and create test groups, both groups should be a sample of your overall audience (in size and in representation of your contacts).
2. True or false? Deliverability is not historical — you start fresh with every provider and domain.
3. True or false? Regardless of your industry, you should send marketing emails celebrating every major holiday to your contacts.
4. True or false? In email marketing, explicit consent is the only form of acceptable consent.
5. True or false? Your segmentation strategy will partially rely on the industry you’re in.
6. True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Your furry friend deserves only the best, and that’s exactly what our dog toy subscription box delivers every month. Our carefully curated selection of toys is designed to provide hours of entertainment and joy for your pup. With each delivery, your dog will be eager to rip open the box and discover new toys that are perfect for their size and play style. Treat your furry friend to a monthly surprise and watch their tail wag with joy. Sign up now and give your dog the gift of happiness.”
7. True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Our candles are made with 100% pure soy wax and are available in a range of fragrances. The candles have lead-free wicks, come in sleek glass jars, and have a burn time of approximately 60 hours. You can choose from various sizes and colors to suit every occasion. Order now and enjoy the features of our product.”
8. True or false? When sending emails from a new domain, you begin with a positive reputation and your role is to maintain it.
9. True or false? In A/B testing, you should always send your emails simultaneously.
10. True or false? A best practice for creating CTAs is using ‘Click Here’ as often as possible.
11. True or false? Open rates are a reliable metric and can serve as the foundation of any deliverability strategy.
12. True or false? Most ESPs’ acceptable use policies are less stringent than both the CAN-SPAM and GDPR.
13. True or false? The GDPR is not only a privacy law, but also a human rights law.
14. True or false? Your sender reputation is constantly being assessed, which means your deliverability is constantly changing.
15. True or false? If your email is marked as delivered, it will not be marked as spam.
16. The role of copy in email marketing can be related to which of the following metaphors?
17. Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?
18. True or false? A subject line should aim to be as lengthy as possible.
19. Which of the following statements is true?
20. Which of the following statements is true?
Download HubSpot Email Marketing Certification Answers – PDF
21. Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?
22. You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?
23. A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
24. Why is the following example an insufficient SMART goal? ‘Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.’
25. Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?
26. You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term?
27. Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
28. ‘A software that provides delivery infrastructure for email marketing’ describes which of the following terms?
29. Which of the following is NOT a variable you can test in an email marketing A/B test?
30. What does ‘CTA’ stand for?
31. In email marketing, email authentication can be related to which of the following metaphors?
32. Why is it important to have an email marketing sunset policy for graymail?
33. Why should the goals set in your email marketing strategy be relevant to the overall business strategy?
34. You send out a marketing email and it does not bounce, but it lands in the spam folder. What is this example demonstrating?
35. Why is it important that your ESP integrates with your CRM?
36. Fill in the blank: When performing email A/B tests, _______.
37. When applying email analytics to your email marketing strategy, which step takes place after you draw conclusions?
38. The process of collecting, measuring, and analyzing data related to your email campaigns’ is the definition of what term?
39. When applying email analytics to your email marketing strategy, what step must be completed before you analyze the data?
40. Which of the following is NOT a crucial factor for developing an effective send time optimization strategy?
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41. Select all that apply. Which of the following are principles of the CAN-SPAM Act?
42. Adding the first name of the contact to the email subject line is an example of which email marketing concept?
43. What is segmentation?
44. Fill in the blank: You’re more likely to successfully re-engage your customers by ______________.
45. A clothing retailer wants to use personalization in their email marketing. Which of the following is an example of a personalized email?
46. Select all that apply. A company offers a personalized meal kit subscription service. Which of the following would be an example of appropriate segmentation?
47. Consider the following scenario. You work for a fashion retail company and have asked your customers’ for their favorite fashion brands in your loyalty program sign-up form. You create a segment of customers who prefer designer fashion brands and have also purchased products from your luxury collection in the past 6 months. What is this demonstrating?
48. Fill in the blanks: _______ brings intentionality to the individual emails that land in your contacts’ inbox, but _________ allows you to bring intentionality to your entire email marketing infrastructure.
49. You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?
50. You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?
51. What’s a conversion rate?
52. Which form of email authentication attaches your brand’s logo to your messages to authenticate your emails?
53. Which of the following are fundamental in creating persuasive copy?
54. In A/B testing, when it comes to statistical significance, what is the minimum confidence level HubSpot suggests?
55. What is another term for A/B testing?
56. What is the first step in performing an A/B test in email marketing?
57. Which of the following is NOT a benefit of A/B testing?
58. ‘Comparing two versions of marketing material to determine which performs better’ is the definition for what term?
59. Select all that apply. Why is data important in your email marketing?
60. Which of the following is NOT a core component of a successful CTA?
Download HubSpot Email Marketing Certification Answers – PDF
61. What’s a click-through rate?
62. What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?
63. Which of the following is NOT a form of email authentication?
64. Which of the following is NOT a component of building a strong brand voice?
65. What is the recommended amount of characters for preview text?
66. Select all that apply. What are reasons to avoid using a ‘no-reply’ sender name?
67. Select all that apply. Which of the following are common mistakes in writing email copy?
68. Which of the following is NOT an accessibility best practice in email design?
69. Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.
70. Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.
71. Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.
72. Sending a different discount email to certain contacts based on the region a contact resides, is an example of which email marketing concept?
73. Which of the following is an example of utilizing best practices in email design?
74. Which of the following incorporates best practices in email design?
75. In which scenario, would you consider implementing a sunset policy?
76. What is the definition of graymail?
77. Which of the following compliance needs are part of the CAN-SPAM Act?
78. Which of the following is NOT a way to increase your chances of landing in the primary inbox?
79. Select all that apply. Which of the following are components of deliverability?
80. Fill in the blank: _____ could be described as the first door an email must pass through.
81. Fill in the blank: _____ is the likelihood an email will land in the primary inbox.
82. What is the most effective email marketing campaign strategy?
83. What is personalization?
84. Why should you ask ‘What is your goal?’ before creating an email marketing strategy?
85. Select all that apply. Why is it essential to connect your ESP with your CRM?
86. Which is NOT a component of a SMART goal?
87. Why is segmentation important in email marketing?
Download HubSpot Email Marketing Certification Answers – PDF
