Select all that apply. Why is it essential to connect your ESP with your CRM?

Written by Justin Foley in HubSpot Email Marketing Certification Answer Last Updated September 10, 2023

To avoid duplication of data
To ensure better coordination between your marketing and sales strategy
To enable personalization features
To avoid losing important behavioral data

The correct answer is:

To avoid duplication of data
To ensure better coordination between your marketing and sales strategy
To avoid losing important behavioral data

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