Why should you ask ‘What is your goal?’ before creating an email marketing strategy?

Written by Justin Foley in HubSpot Email Marketing Certification Answer Last Updated September 10, 2023

To understand the ‘who’ behind everything you do
To understand the ‘how’ behind everything you do
To understand the ‘why’ behind everything you do
To understand the ‘what’ behind everything you do

The correct answer is:

To understand the ‘why’ behind everything you do.

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Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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