What’s a click-through rate?

  • The percentage of successful deliveries post-send
  • The percentage of emails that are undelivered and returned to the sender
  • The percentage of recipients who clicked a link in your email out of those who opened it
  • The percentage of email recipients who completed the desired action after clicking on a link within the email

The correct answer is:

  • The percentage of recipients who clicked a link in your email out of those who opened it.

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