Why is segmentation important in email marketing?

Written by Justin Foley in HubSpot Email Marketing Certification Answer Last Updated September 10, 2023

It allows you to send personalized communication to your audience at scale.
It allows you to send generic content to your entire email list.
It allows you to send specific emails to individuals one at a time.
It helps you save time and effort by not having to create personalized content.

The correct answer is:

It allows you to send personalized communication to your audience at scale.

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False True The correct answer is: True

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