What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?

Written by Justin Foley in HubSpot Email Marketing Certification Answer Last Updated September 10, 2023
  • It can give the impression that your spam rate is higher than it actually is.
  • It can give the impression that your unsubscribe rate is lower than it actually is.
  • It can give the impression that your open rate is higher than it actually is.
  • It can give the impression that your click-through rate is lower than it actually is.

The correct answer is:

  • It can give the impression that your open rate is higher than it actually is.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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