Which of the following is NOT a component of building a strong brand voice?

Written by Justin Foley in HubSpot Email Marketing Certification Answer Last Updated September 10, 2023

Creating a great culture to empower employees to spread the brand voice far and wide
Building a reputation by being spontaneous and unpredictable
Humanizing a brand
Strategically assessing the competitive landscape to stand out

The correct answer is:

Building a reputation by being spontaneous and unpredictable.

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