Fill in the blank: You’re more likely to successfully re-engage your customers by ______________.

Written by Justin Foley in HubSpot Email Marketing Certification Answer Last Updated September 10, 2023

layering personalization on top of segmentation
layering personalization on top of deliverability
layering segmentation on top of feedback
layering automation on top of authentication

The correct answer is:

layering personalization on top of segmentation.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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