Why is the following example an insufficient SMART goal? ‘Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.’

  • It is not measurable.
  • It is not attainable.
  • Subject lines, personalization, and CTA placement don’t affect email engagement.
  • It is not specific enough.

The correct answer is:

  • It is not specific enough.

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