Adding the first name of the contact to the email subject line is an example of which email marketing concept?

Written by Justin Foley in HubSpot Email Marketing Certification Answer Last Updated September 10, 2023
  • Segmentation
  • Personalization
  • Automation
  • Deliverability

The correct answer is:

  • Personalization.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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