Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.

  • email service provider (ESP)
  • general data protection regulation (GDPR)
  • brand indicators for message identification (BIMI)
  • inbox service provider (ISP)

The correct answer is:

  • inbox service provider (ISP).