You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?

Written by Justin Foley in HubSpot Email Marketing Certification Answer Last Updated September 10, 2023

Low-performing because it’s less than the average CTR
High-performing because it’s relatively close to the campaign’s average CTR
Low-performing because any CTR under 5% is underperforming
Needs further context, especially of the industry specific benchmark

The correct answer is:

Low-performing because it’s less than the average CTR.

Recent Posts

Select all that apply. Which of the following are components of deliverability?

Contact engagement Sender reputation Authentication Domain set up Delivery rate The correct answer is: Contact engagement Sender reputation Authentication Domain set up Delivery...

Continue Reading

Which of the following is NOT a way to increase your chances of landing in the primary inbox?

Working on your sender reputation Ensuring proper set up of your email authentication Sending each of your emails to all the contacts in your CRM Being conscious of your delivery rate The...

Continue Reading

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.