Why is it important that your ESP integrates with your CRM?

Written by Justin Foley in HubSpot Email Marketing Certification Answer Last Updated September 10, 2023

Because your delivery rate will not register if an explicit contact is not connected to the open.
Because your segmentation capabilities depend on the amount of information you’ve gained from your audience.
Because your automation capabilities depend on the amount of information you’ve gained from your audience.
Because it’s important to track contacts that unsubscribed, so you can send them a specified re-enagagement campaign.

The correct answer is:

Because your segmentation capabilities depend on the amount of information you’ve gained from your audience.

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False True The correct answer is: True

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