In which scenario, would you consider implementing a sunset policy?

  • You’ve observed that your last email’s color and tone don’t align with your brand.
  • You’ve observed some of your contacts have stopped engaging.
  • You’ve observed an opportunity to expand your business’s growth model.
  • You’ve observed an accessibility barrier in your email design.

The correct answer is:

  • You’ve observed some of your contacts have stopped engaging.

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