What’s a conversion rate?

Written by Justin Foley in HubSpot Email Marketing Certification Answer Last Updated September 10, 2023

The percentage of successful deliveries post-send
The percentage of emails that are undelivered and returned to the sender
The percentage of recipients who clicked a link in your email out of those who opened it
The percentage of email recipients who completed the desired action after clicking on a link within the email

The correct answer is:

The percentage of email recipients who completed the desired action after clicking on a link within the email.

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